Works with you. Not for you.
Say hi to du. The world's smartest passive assist chair. No cords, no power needed. Just movement in real time, at your pace. It's Down. Up. Genius.
Get on with life.
em>Be indupendent. em>
du is a one of a kind chair
Never before has the problem of getting up and down from a chair been addressed in such an innovative and scientific way.
Never before has a single chair created so much lifestyle independence and fostered better health and wellbeing.
This is no ordinary chair. This is a revolution in design and thinking. No other chair comes close to how du works. It’s not just different. It’s better. That's why we had to invent it.

Don't just take our word for it
There’s a du for you
du pecan
$4,200
du is not only functional … it looks great too. Available in a range of colours with matching foot stool.
U.S. Patent No. 12,350,207
Colour
Footstool
How do you du?
Easy release handles cleverly built into the handsets help you effortlessly rise up and out of the chair.
du for health
em>professionals em>
I believe the du chair is actually keeping me active and keeping me using my muscles. I've got muscular dystrophy… I find that I can put the energy into sitting down easily, and I can also stand quite easily. And it's tailored for my particular weight. I find that it's a lot better than the electric lifter chairs that I've tried. I think you become a bit too reliant on them.
We’ve listened intently to health industry professionals such as Occupational Therapists throughout the development of du. It was clear that so called “lift assist” chairs did very little assisting at all in terms of supporting people to have healthier lives.
The main difference between du and an electric powered lift assist chair is that du works with you, not for you – helping you maintain core body strength and muscle conditioning. With so many people wanting to stay in their own home longer without support, du forms a crucial part of the puzzle.

The story of how
du em>came to be. em>
After decades spent servicing the aged care sector, du founder Ian Reinhardt identified a major problem. Many people of an advanced age struggled to get in and out of a chair without some kind of assistance.
Solving that problem became a passion project. Existing electric lift assist chairs were not fit for purpose. So Ian started from scratch working with designers, inventors, therapists and university research teams to develop a chair that was not only functional but good for you.
du was 7 years in the making. And worth every second.

Less oooof.
More aaahhhh.
Get movin’ more today.
Know more… du more
du is for anyone who wants to sit down in a chair more comfortably, and stand up from a chair more easily.


















